Jordan Albright, 20, and her younger sister Erika, 17, started a jewelry making business in July of 2016. Being launched through Instagram, Jordan and Erika are very pleased with how successful this business has become until this day. With a growing follower count each and every day, the girls post their new pieces of jewelry on their Instagram page for people to purchase right from the app. All of the jewelry is handmade and can be time consuming to make. Jordan said that she designates a section of her day devoted to making the products so that she can be efficient with her customers. Jordan and Erika will Facetime almost every day to get together some new ideas and talk about who will be making each purchased piece of jewelry. Once everything is figured out, they hand make the jewelry, attach their personalized tag, and ship it off to the customer. Back at home in Bucks County, the girls’ business was even promoted in a local magazine. With Jordan needing more spending money at school and Erika finishing up high school to go off to college, the business was a perfect opportunity and the girls are thankful for its success. They hope to see the Instagram page continue to grow in followers because it is something that they are very passionate about.
Jordan Albright, 20, and Erika Albright, 17, started their jewelry business through their Instagram page on July 11, 2016. Since then, their follower count grows higher every day.
Jordan Albright, 20, shopping for supplies to use at Michaels Arts & Crafts on December 7, 2016. Jordan said that “Michaels is her favorite place because the wide variety of supplies gives her a million options for crafting her jewelry.”
Jordan Albright selecting which color “seed beads” she would like to use on her necklace. “I will always envision a design that I want to make and hop right in the car to get the supplies”, Jordan said.
A few of the beads that Jordan decided to purchase after the shopping trip. Jordan has over 50 different styles of beads in her container at home.
Jordan hand makes her jewelry by stringing a single bead on at a time. “It can be a long, stressful process, but in the end the results are worth it,” she said.
“I designed and ordered special tags to attach to the jewelry to make my pieces more personal,” Jordan said as she admired her final product.
“Once the product is complete and perfected, I package it up in an envelope to be sent to the customer,” Jordan explained. “Sometimes I just hand deliver them if the customer is from Penn State,” she added.
Jordan organizes her schedule so that she can get the piece of jewelry made as quickly as possible so that her customer can receive it quickly. “The quicker you get the product to the customer, the more satisfied they are, and the more they will want to buy,” Jordan said.
Samantha Marzullo 